Neuroplasticity Tools for Wellness & Recovery
Welcome to Science of Change, the first brand to turn brain science into interactive tools you can carry with you and use in real time - anytime, anywhere. Our portable tools aren’t just accessories, they’re daily support systems backed by neuroscience, designed to help you stay emotionally regulated, mentally clear, and aligned with your wellness or recovery goals. Choose your path: Wellness Collection: Support for anxiety, focus, emotional balance, burnout, motivation, and daily clarity. Recovery Collection: Tools for sobriety support, relapse prevention, cravings, self-sabotage, identity rebuilding, and emotional regulation.
Wellness Collection
Mindset Tools for Daily Balance, Inner Clarity, and Lasting Transformation
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Wellness Tap Bracelet
Regular price $14.95 USDRegular priceUnit price / per$20.00 USDSale price $14.95 USDSale -
Wellness Keychain Tag
5.0 / 5.0
(1) 1 total reviews
Regular price $14.95 USDRegular priceUnit price / per$20.00 USDSale price $14.95 USDSale
Recovery Collection
Intentional Tools to Strengthen Your Mindset and Support Daily Recovery
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Recovery Tap Bracelet
5.0 / 5.0
(1) 1 total reviews
Regular price $14.95 USDRegular priceUnit price / per$20.00 USDSale price $14.95 USDSale -
Recovery Keychain Tag
Regular price $14.95 USDRegular priceUnit price / per$20.00 USDSale price $14.95 USDSale -
Recovery Tap Metal Card
Regular price $14.95 USDRegular priceUnit price / per$20.00 USDSale price $14.95 USDSale
Train Your Brain. Transform Your Life.
Real change doesn’t happen all at once. It happens in small, intentional moments. Whether you’re navigating anxiety, breaking the cycle of self-sabotage, rebuilding confidence, or overcoming alcohol and substance use, Science of Change Wellness and Recovery Tools are here to support your journey.
Each bracelet, keychain tag, or card is embedded with NFC technology, delivering instant, science-backed action steps straight to your smartphone. With every tap, you activate a guided micro-intervention rooted in neuroplasticity, which is your brain’s natural ability to rewire and heal.
You’re not just reacting. You’re rewiring on purpose.
You’re building emotional resilience, clarity, and confidence one tap, one action, one day at a time
Science of Change turns everyday moments into powerful turning points with a portable digital coaching experience that supports real change in both wellness and recovery.
Solutions To Empower Change

Our Mission
At Science of Change, we believe real change happens in real life - one intentional moment at a time. Whether you’re rebuilding after addiction, managing your mental health, or simply striving for more clarity and balance, our mission is to make transformation practical, supportive, and sustainable. Using neuroscience-backed principles, we create interactive tools that help you regulate your emotions, rewire your mindset, and stay grounded in your goals. Change isn’t just possible. It's practice. And with the right tools, it becomes your daily reality.
Top 10 Features
1. Tap-to-Rewire Technology (NFC Embedded)
Our tools are embedded with NFC (Near Field Communication) chips. Just tap with your smartphone to instantly access daily science-based action steps, affirmations, and mindset tools rooted in neuroplasticity and behavior change.
2. 365 Days of Guided Transformation
Each tap unlocks a unique, rotating daily prompt designed to disrupt negative patterns, reinforce new habits, and anchor personal growth every day of the year.
3. Grounded in Neuroscience & Recovery Psychology
The content delivered through each tool is built on real science combining principles from cognitive behavioral therapy, addiction recovery, and neuroplasticity to train your brain toward healing and change.
4. Durable, Waterproof, and Built to Last
- Bracelet: Soft, reversible elastic that’s sweatproof and waterproof for everyday wear.
- Card: Sleek, wallet-sized PVC/metal hybrid with laser-etched engraving.
- Key Tag: High-quality leatherette material for a comfortable, everyday grip.
5. Portable & Discreet Daily Support
You can carry your transformation with you, discreetly. Whether on your wrist, in your wallet, or on your keys, you’ll always have a personal reset tool nearby, without drawing attention.
6. Designed for Repetition, Emotion, and Identity Change
Each product is built to create habit loops through sensory repetition and identity-anchoring language, which research shows are critical components of successful brain rewiring.
7. Not Just Products... They’re Action Triggers
These tools aren’t passive reminders. They are interactive behavioral triggers that activate a decision point to pause, choose, and practice a new way of thinking, feeling, and being.
8. Secure Login & Registration
Each product links to a private recovery experience through secure login. When users tap for the first time, they register using the same email tied to their purchase ensuring protected access and personalized content delivery.
9. Compatible With All NFC-Enabled Smartphones
No apps, no downloads, no subscriptions. Just tap your product to your phone, and you’re instantly connected. Compatible with most modern iOS and Android devices for seamless use.
10. Daily Action Step Completion Emails for Built-In Accountability
Each time you complete your daily tap-in and action step, you’ll receive an instant confirmation email (check your spam folder if not in your inbox) reinforcing your commitment and giving you a trackable record of your progress. It’s a powerful layer of accountability designed to support wellness and build momentum.
How It Works
What is Neuroplasticity
Neuroplasticity, also known as brain plasticity or neural plasticity, refers to the brain’s remarkable ability to reorganize itself by forming new neural connections throughout life. This adaptive capability enables the brain to change its structure and function in response to experiences, learning, environmental changes, emotional influences, and even injury. Rather than being fixed and unchangeable, the brain is dynamic and constantly rewiring in response to what we do, think, feel, and repeat.
Choose Change. Share Strength
Whether you're taking the next step in your own journey or reminding someone they're not alone, these small tools carry big meaning. It’s not just a product. It’s a powerful act of support. Buy one for yourself. Gift one to someone who needs it.